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Reasons we do this job  Number 4 An elderly lady walks into the shop with her stick. “ I need a new bra. I have bad arthritis. I struggle.” “Wouldn’t you rather go braless? You might find it easier” “Definitely not, I wouldn’t be seen dead without my bra”. We sit lady down in the fitting room. With kindness we help the lady undress. Because we know our stuff, we quickly find a bra, yes one that fits but also one she will manage or her husband can do up.  We know she will be sat down a lot so comfort is an absolute necessity, and we know that for this lady a bra is about a preservation of her dignity and her identity . We take our time to help her dress. She has lost her confidence a bit walking, so we ask her if she would like us to accompany her back to her husband who is waiting in the car. Yes please. It’s all part of the service. This lady in her eighties has made a special journey just to see us. If it was my mum, I’d want someone to look out for her.   A bra is important to a woman for so many different reasons.

Reasons we do this job Number 3 Lady walks into the fitting room “I hate my boobs, all my bras are uncomfortable “”I can never find a bra that fits” Us “Take your top off, leave your bra on” Because we know our stuff, we assess her size, shape, what type of bra will suit. With minimum of fuss we produce bra. No need to see our lady topless. We fasten it up and adjust the straps. After a certain amount of ‘swooping and scooping’ (by lady not us) “My God this fits” “I am not spilling out” “This feels really comfy” Lady puts her top on “My God, I look slimmer, I look younger””Wow” Big beam spreads across her face. And ours. “You look amazing”   This is why we do this job

Reasons we do this job Number 2 Young girl shuffles into the shop with mum. Head down. Arms clutched around her chest. She has big boobs and feels really awkward, We coax her into the fitting room. Explain what is going to happen. ‘Please take your top off and leave your bra on” Girl looks as though she wishes the ground would swallow her up and is on the verge of tears. Our hearts break just a little. Yes we know you would rather be in Victoria’s Secrets with your mates. Because we know our stuff, a bra is produced with minimum fuss. Try this on, we won’t see you without your bra. Bra is fitted on. Girl peeps at herself in the mirror. Still shy but maybe a little smile starts twitching at the corner of her mouth. Here try this one on. Gosh your boobs look amazing in that. Slowly we see the transformation of an ungainly, shuffling youngster into a beautiful young lady, head held high, big smile on her face. Yes you have boobs and wow. Victoria’s Secrets we might not be, but we know how to make a lady feel good in a bra. This is why we do this job.